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Front Page, Industry News

NAB 2012 Roundup with Joe Sutherland; NAB 2012 Camera releases; Separating Substance from Rumour

By Danny Santos, TO411Daily Technical Writer

For the technically minded filmmaker, one of the highlights of every year is the NAB Show down in Las Vegas. To put it simply, it’s when all the new toys are out, and this year was no different. We sat down with Joe, of Joe Sutherland Rentals (joesutherland.com), who was on the floor in Vegas. When asked about the show this year he had an interesting observation:

“To a certain extent, NAB was about rumours this year.”

Cameras were a huge part of this yea’s NAB with Canon’s new 4K cameras and Blackmagic rolling out its first camera. “It was definitely an interesting year for all the things that have been rolled out, and the rumours that have been rolled out as well,” says Sutherland. “Some of the rumours were reactions to actual products, companies were saying, ‘they may have that but we have something better coming.’ It’ll be interesting to see if some of the rumours are true.”

From rumour to reality; Sony’s FS700 looks to compete with some of the bigger boys (EG Phantom) at less than 1/10th of the cost. (See the rumour on this below/) However, curiously, not shown at NAB was the Sony PMW V350… hmm.

There could be some mixed signals with Canon cameras. In Joe’s opinion, “They were certainly playing it down. On the floor Canon said the 1D-C was 4:2:0 but everything I’ve been reading online indicates it will be 4:2:2 and that it ‘may’ have HDMI out… ‘may’ is an interesting word.” Newsflash: Now it seems Canon has confirmed 4.2.2 with clean HDMI, but I am still waiting for a confirm on 500mbs.

There were some very interesting new products previewed as well. The Red Ray 4K cinema projector, for starters. Two versions will be released, a smaller home model which will be able to project up to 15 foot screens and a larger model for bigger screens. It’ll be capable of projecting in either 2D or passive 3D at 4K and the home model will have an MSRP of $10,000.

The highlight of this year’s NAB was the Blackmagic Cinema Camera which will cost a mere $3,000. “I think it’s a great first effort and a harbinger of what’s to come,” says Sutherland. But when it comes to a purpose for the new camera, Sutherland had this to say, “I certainly didn’t think it was what everyone else thought it was… I think that this camera is to professional [digital] cameras what the Bolex was for professional film cameras, I think it’ll make a great B-cam.”

Another trend at this year’s NAB was the cost of products coming down, and coming down a lot. Autodesk Flame has dropped from $15,000 to just $3,500 and the sensor upgrade to the 6K Dragon sensor for Red’s Epic will only cost $6,000. The low prices and high-end upgrades. which should contribute to blurring the lines between prosumer, professional, broadcast and cinema cameras are actually having an opposite effect. The higher end upgrades give professionals a more defined separation (albeit at low prices) from consumer and prosumer releases. Some of the major manufacturers are still resisting this trend but why buy a $20,000 camera if you can find a similar one for $3,000? Joe points out, “I can get a handful of Blackmagic cameras for a mid-priced prosumer handycam.”

So what are we looking for in the future? “Rumors are going to come at us fast and furious as cheaper cameras show up. Many of these rumors may actually come to fruition because cheaper and better cameras will show up.” Like a self-fulfilling prophecy, hardware in the very near future may be much cheaper and more powerful as newer, smaller and tighter products are released from diverse camera companies entering the fray, breaking down the old camera status classifications.

Never fear though, Professionals will continue to buy products that best perform for them regardless of cost.

Remember the Arri SR co-existed with the Bolex.

We’ll leave you with rumours posted by Philip Johnston, publishing under the name HD Warrior (Pro HD Video Blog):

There are rumours of a Sony 4K camcorder called the FS700 flying all over the net and some interesting information as well, I have it from a source deep in the heart of Sony itself that we are about to witness not only a 4K FS700 but an 8K PMW-F7.

Sony have lost a ton of sales to Canon and are looking at throwing down the gauntlet with their new PMW-F7 8K sensor camcorder.

This baby will have 4:4:4, 12bit, 8K full frame sensor, at first it will only record 4K but with a paid firmware upgrade coming in June 2012 you will be able to record 8K onto an external recorder, this is also a direct hit at the ARRI Alexa and RED.

This holds problems with people using Nikon lenses that are not full frame FX lenses as you will get vignetting if you don’t use FX lenses or better still 4K PL glass. It uses a new recording format called the “G” card, the “G” card will record at 150 Mbps and comes in 500G and 1TB sizes.

Sony have also struck a deal with Canon and developed the EF-F7.001 adapter that will allow Canon L glass only but with full electronic control of the iris and IS part of the lens if it has IS built in (June 2012), the reason for this is that the camera has digital handshaking between the lens, adapter and the camera so third party vendors will not be able to offer adapters for the F7. An electronic Nikon adapter will be available in July 2012.

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Front Page, Industry News

NAB 2012 Roundup with Joe Sutherland; NAB 2012 Camera releases; Separating Substance from Rumour

By Danny Santos, TO411Daily Technical Writer

For the technically minded filmmaker, one of the highlights of every year is the NAB Show down in Las Vegas. To put it simply, it’s when all the new toys are out, and this year was no different. We sat down with Joe, of Joe Sutherland Rentals (joesutherland.com), who was on the floor in Vegas. When asked about the show this year he had an interesting observation:

“To a certain extent, NAB was about rumours this year.”

Cameras were a huge part of this yea’s NAB with Canon’s new 4K cameras and Blackmagic rolling out its first camera. “It was definitely an interesting year for all the things that have been rolled out, and the rumours that have been rolled out as well,” says Sutherland. “Some of the rumours were reactions to actual products, companies were saying, ‘they may have that but we have something better coming.’ It’ll be interesting to see if some of the rumours are true.”

From rumour to reality; Sony’s FS700 looks to compete with some of the bigger boys (EG Phantom) at less than 1/10th of the cost. (See the rumour on this below/) However, curiously, not shown at NAB was the Sony PMW V350… hmm.

There could be some mixed signals with Canon cameras. In Joe’s opinion, “They were certainly playing it down. On the floor Canon said the 1D-C was 4:2:0 but everything I’ve been reading online indicates it will be 4:2:2 and that it ‘may’ have HDMI out… ‘may’ is an interesting word.” Newsflash: Now it seems Canon has confirmed 4.2.2 with clean HDMI, but I am still waiting for a confirm on 500mbs.

There were some very interesting new products previewed as well. The Red Ray 4K cinema projector, for starters. Two versions will be released, a smaller home model which will be able to project up to 15 foot screens and a larger model for bigger screens. It’ll be capable of projecting in either 2D or passive 3D at 4K and the home model will have an MSRP of $10,000.

The highlight of this year’s NAB was the Blackmagic Cinema Camera which will cost a mere $3,000. “I think it’s a great first effort and a harbinger of what’s to come,” says Sutherland. But when it comes to a purpose for the new camera, Sutherland had this to say, “I certainly didn’t think it was what everyone else thought it was… I think that this camera is to professional [digital] cameras what the Bolex was for professional film cameras, I think it’ll make a great B-cam.”

Another trend at this year’s NAB was the cost of products coming down, and coming down a lot. Autodesk Flame has dropped from $15,000 to just $3,500 and the sensor upgrade to the 6K Dragon sensor for Red’s Epic will only cost $6,000. The low prices and high-end upgrades. which should contribute to blurring the lines between prosumer, professional, broadcast and cinema cameras are actually having an opposite effect. The higher end upgrades give professionals a more defined separation (albeit at low prices) from consumer and prosumer releases. Some of the major manufacturers are still resisting this trend but why buy a $20,000 camera if you can find a similar one for $3,000? Joe points out, “I can get a handful of Blackmagic cameras for a mid-priced prosumer handycam.”

So what are we looking for in the future? “Rumors are going to come at us fast and furious as cheaper cameras show up. Many of these rumors may actually come to fruition because cheaper and better cameras will show up.” Like a self-fulfilling prophecy, hardware in the very near future may be much cheaper and more powerful as newer, smaller and tighter products are released from diverse camera companies entering the fray, breaking down the old camera status classifications.

Never fear though, Professionals will continue to buy products that best perform for them regardless of cost.

Remember the Arri SR co-existed with the Bolex.

We’ll leave you with rumours posted by Philip Johnston, publishing under the name HD Warrior (Pro HD Video Blog):

There are rumours of a Sony 4K camcorder called the FS700 flying all over the net and some interesting information as well, I have it from a source deep in the heart of Sony itself that we are about to witness not only a 4K FS700 but an 8K PMW-F7.

Sony have lost a ton of sales to Canon and are looking at throwing down the gauntlet with their new PMW-F7 8K sensor camcorder.

This baby will have 4:4:4, 12bit, 8K full frame sensor, at first it will only record 4K but with a paid firmware upgrade coming in June 2012 you will be able to record 8K onto an external recorder, this is also a direct hit at the ARRI Alexa and RED.

This holds problems with people using Nikon lenses that are not full frame FX lenses as you will get vignetting if you don’t use FX lenses or better still 4K PL glass. It uses a new recording format called the “G” card, the “G” card will record at 150 Mbps and comes in 500G and 1TB sizes.

Sony have also struck a deal with Canon and developed the EF-F7.001 adapter that will allow Canon L glass only but with full electronic control of the iris and IS part of the lens if it has IS built in (June 2012), the reason for this is that the camera has digital handshaking between the lens, adapter and the camera so third party vendors will not be able to offer adapters for the F7. An electronic Nikon adapter will be available in July 2012.

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Your email address will not be published. Required fields are marked *

Front Page, Industry News

NAB 2012 Roundup with Joe Sutherland; NAB 2012 Camera releases; Separating Substance from Rumour

By Danny Santos, TO411Daily Technical Writer

For the technically minded filmmaker, one of the highlights of every year is the NAB Show down in Las Vegas. To put it simply, it’s when all the new toys are out, and this year was no different. We sat down with Joe, of Joe Sutherland Rentals (joesutherland.com), who was on the floor in Vegas. When asked about the show this year he had an interesting observation:

“To a certain extent, NAB was about rumours this year.”

Cameras were a huge part of this yea’s NAB with Canon’s new 4K cameras and Blackmagic rolling out its first camera. “It was definitely an interesting year for all the things that have been rolled out, and the rumours that have been rolled out as well,” says Sutherland. “Some of the rumours were reactions to actual products, companies were saying, ‘they may have that but we have something better coming.’ It’ll be interesting to see if some of the rumours are true.”

From rumour to reality; Sony’s FS700 looks to compete with some of the bigger boys (EG Phantom) at less than 1/10th of the cost. (See the rumour on this below/) However, curiously, not shown at NAB was the Sony PMW V350… hmm.

There could be some mixed signals with Canon cameras. In Joe’s opinion, “They were certainly playing it down. On the floor Canon said the 1D-C was 4:2:0 but everything I’ve been reading online indicates it will be 4:2:2 and that it ‘may’ have HDMI out… ‘may’ is an interesting word.” Newsflash: Now it seems Canon has confirmed 4.2.2 with clean HDMI, but I am still waiting for a confirm on 500mbs.

There were some very interesting new products previewed as well. The Red Ray 4K cinema projector, for starters. Two versions will be released, a smaller home model which will be able to project up to 15 foot screens and a larger model for bigger screens. It’ll be capable of projecting in either 2D or passive 3D at 4K and the home model will have an MSRP of $10,000.

The highlight of this year’s NAB was the Blackmagic Cinema Camera which will cost a mere $3,000. “I think it’s a great first effort and a harbinger of what’s to come,” says Sutherland. But when it comes to a purpose for the new camera, Sutherland had this to say, “I certainly didn’t think it was what everyone else thought it was… I think that this camera is to professional [digital] cameras what the Bolex was for professional film cameras, I think it’ll make a great B-cam.”

Another trend at this year’s NAB was the cost of products coming down, and coming down a lot. Autodesk Flame has dropped from $15,000 to just $3,500 and the sensor upgrade to the 6K Dragon sensor for Red’s Epic will only cost $6,000. The low prices and high-end upgrades. which should contribute to blurring the lines between prosumer, professional, broadcast and cinema cameras are actually having an opposite effect. The higher end upgrades give professionals a more defined separation (albeit at low prices) from consumer and prosumer releases. Some of the major manufacturers are still resisting this trend but why buy a $20,000 camera if you can find a similar one for $3,000? Joe points out, “I can get a handful of Blackmagic cameras for a mid-priced prosumer handycam.”

So what are we looking for in the future? “Rumors are going to come at us fast and furious as cheaper cameras show up. Many of these rumors may actually come to fruition because cheaper and better cameras will show up.” Like a self-fulfilling prophecy, hardware in the very near future may be much cheaper and more powerful as newer, smaller and tighter products are released from diverse camera companies entering the fray, breaking down the old camera status classifications.

Never fear though, Professionals will continue to buy products that best perform for them regardless of cost.

Remember the Arri SR co-existed with the Bolex.

We’ll leave you with rumours posted by Philip Johnston, publishing under the name HD Warrior (Pro HD Video Blog):

There are rumours of a Sony 4K camcorder called the FS700 flying all over the net and some interesting information as well, I have it from a source deep in the heart of Sony itself that we are about to witness not only a 4K FS700 but an 8K PMW-F7.

Sony have lost a ton of sales to Canon and are looking at throwing down the gauntlet with their new PMW-F7 8K sensor camcorder.

This baby will have 4:4:4, 12bit, 8K full frame sensor, at first it will only record 4K but with a paid firmware upgrade coming in June 2012 you will be able to record 8K onto an external recorder, this is also a direct hit at the ARRI Alexa and RED.

This holds problems with people using Nikon lenses that are not full frame FX lenses as you will get vignetting if you don’t use FX lenses or better still 4K PL glass. It uses a new recording format called the “G” card, the “G” card will record at 150 Mbps and comes in 500G and 1TB sizes.

Sony have also struck a deal with Canon and developed the EF-F7.001 adapter that will allow Canon L glass only but with full electronic control of the iris and IS part of the lens if it has IS built in (June 2012), the reason for this is that the camera has digital handshaking between the lens, adapter and the camera so third party vendors will not be able to offer adapters for the F7. An electronic Nikon adapter will be available in July 2012.

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Your email address will not be published. Required fields are marked *

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