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Archives for: January 20135
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Three Agency Trends for 2013
Wednesday January 16th 2013Slow payments from clients is the new reality We’re hearing that cash-strapped clients are looking for extensions on payment terms from their agencies — to 60 days from 30 days, in some cases to 90 days from 60 days, and in very, very rare cases to as much as 120[…]
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Viral Video Charts: Top Creative Agencies of 2012
Wednesday January 16th 2013Did those Samsung Galaxy spots give you a giggle? Were you moved by P&G’s Olympics campaign, “Proud Sponsor of Moms”? If its a video ad, and you watched it more than once in 2012, there’s a good chance it was made by one of two creative agencies: Wieden & Kennedy, Portland, Ore., or 72andSunny, Los Angeles. Work from those two creative firms dominated the Viral Chart this year, which really shouldn’t shock anyone. Wieden & Kennedy led last year’s chart as well on the strength of its Old Spice work; 72andSunny had a hit last year with K-Swiss’ Kenny Powers videos.
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Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear. CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors[…]
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Academy member calls for Oscars boycott of Zero Dark Thirty
Tuesday January 15th 2013Hollywood studio Sony has been forced into a fresh defence of the controversial film Zero Dark Thirty, about the hunt for Osama bin Laden, after a member of the body that organises the Oscars called for a boycott. Academy of Motion Picture Arts and Sciences (Ampas) member David Clennon said[…]
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Bell Media Partners with the Academy of Canadian Cinema and Television as Lead Partner for the 2013 Canadian Screen Awards
Tuesday January 15th 2013Bell Media announced its designation as an official lead partner of the Academy of Canadian Cinema and Television’s inaugural Canadian Screen Awards. Canadian Screen Week, the annual celebration of excellence in Canadian film, television, and digital media productions, begins in Toronto on February 27 and culminates in a televised award broadcast on March 3, 2013. Nominations will be announced tomorrow. The comprehensive partnership, amounting to an investment of at least $115,000, includes naming rights for the awards for Best Direction in a Dramatic Program or Mini-Series and Best Comedy Program or Series, and also includes a range of brand and marketing activations throughout the Canadian Screen Week celebrations.
ARCHIVES
Archives for: January 20135
-
Three Agency Trends for 2013
Wednesday January 16th 2013Slow payments from clients is the new reality We’re hearing that cash-strapped clients are looking for extensions on payment terms from their agencies — to 60 days from 30 days, in some cases to 90 days from 60 days, and in very, very rare cases to as much as 120[…]
-
Viral Video Charts: Top Creative Agencies of 2012
Wednesday January 16th 2013Did those Samsung Galaxy spots give you a giggle? Were you moved by P&G’s Olympics campaign, “Proud Sponsor of Moms”? If its a video ad, and you watched it more than once in 2012, there’s a good chance it was made by one of two creative agencies: Wieden & Kennedy, Portland, Ore., or 72andSunny, Los Angeles. Work from those two creative firms dominated the Viral Chart this year, which really shouldn’t shock anyone. Wieden & Kennedy led last year’s chart as well on the strength of its Old Spice work; 72andSunny had a hit last year with K-Swiss’ Kenny Powers videos.
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Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear. CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors[…]
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Academy member calls for Oscars boycott of Zero Dark Thirty
Tuesday January 15th 2013Hollywood studio Sony has been forced into a fresh defence of the controversial film Zero Dark Thirty, about the hunt for Osama bin Laden, after a member of the body that organises the Oscars called for a boycott. Academy of Motion Picture Arts and Sciences (Ampas) member David Clennon said[…]
-
Bell Media Partners with the Academy of Canadian Cinema and Television as Lead Partner for the 2013 Canadian Screen Awards
Tuesday January 15th 2013Bell Media announced its designation as an official lead partner of the Academy of Canadian Cinema and Television’s inaugural Canadian Screen Awards. Canadian Screen Week, the annual celebration of excellence in Canadian film, television, and digital media productions, begins in Toronto on February 27 and culminates in a televised award broadcast on March 3, 2013. Nominations will be announced tomorrow. The comprehensive partnership, amounting to an investment of at least $115,000, includes naming rights for the awards for Best Direction in a Dramatic Program or Mini-Series and Best Comedy Program or Series, and also includes a range of brand and marketing activations throughout the Canadian Screen Week celebrations.
ARCHIVES
Archives for: January 20135
-
Three Agency Trends for 2013
Wednesday January 16th 2013Slow payments from clients is the new reality We’re hearing that cash-strapped clients are looking for extensions on payment terms from their agencies — to 60 days from 30 days, in some cases to 90 days from 60 days, and in very, very rare cases to as much as 120[…]
-
Viral Video Charts: Top Creative Agencies of 2012
Wednesday January 16th 2013Did those Samsung Galaxy spots give you a giggle? Were you moved by P&G’s Olympics campaign, “Proud Sponsor of Moms”? If its a video ad, and you watched it more than once in 2012, there’s a good chance it was made by one of two creative agencies: Wieden & Kennedy, Portland, Ore., or 72andSunny, Los Angeles. Work from those two creative firms dominated the Viral Chart this year, which really shouldn’t shock anyone. Wieden & Kennedy led last year’s chart as well on the strength of its Old Spice work; 72andSunny had a hit last year with K-Swiss’ Kenny Powers videos.
-
Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear. CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers. The usual coterie of big sponsors[…]
-
Academy member calls for Oscars boycott of Zero Dark Thirty
Tuesday January 15th 2013Hollywood studio Sony has been forced into a fresh defence of the controversial film Zero Dark Thirty, about the hunt for Osama bin Laden, after a member of the body that organises the Oscars called for a boycott. Academy of Motion Picture Arts and Sciences (Ampas) member David Clennon said[…]
-
Bell Media Partners with the Academy of Canadian Cinema and Television as Lead Partner for the 2013 Canadian Screen Awards
Tuesday January 15th 2013Bell Media announced its designation as an official lead partner of the Academy of Canadian Cinema and Television’s inaugural Canadian Screen Awards. Canadian Screen Week, the annual celebration of excellence in Canadian film, television, and digital media productions, begins in Toronto on February 27 and culminates in a televised award broadcast on March 3, 2013. Nominations will be announced tomorrow. The comprehensive partnership, amounting to an investment of at least $115,000, includes naming rights for the awards for Best Direction in a Dramatic Program or Mini-Series and Best Comedy Program or Series, and also includes a range of brand and marketing activations throughout the Canadian Screen Week celebrations.
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