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Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear.
CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers.
The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game.
Celebrities and pseudo-celebs on the ad roster will include Dwayne “The Rock” Johnson, Psy, Kate Upton, Usher, Danica Patrick and Kaley Cuoco from “The Big Bang Theory.”
We’ll update our chart every time we get new details on a particular marketer’s plans or an announcement of a new entrant to the game’s ad roster. Changes will come frequently, so be sure to check back.
Source: Ad Age
Headline, Industry News
Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear.
CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers.
The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game.
Celebrities and pseudo-celebs on the ad roster will include Dwayne “The Rock” Johnson, Psy, Kate Upton, Usher, Danica Patrick and Kaley Cuoco from “The Big Bang Theory.”
We’ll update our chart every time we get new details on a particular marketer’s plans or an announcement of a new entrant to the game’s ad roster. Changes will come frequently, so be sure to check back.
Source: Ad Age
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Headline, Industry News
Who’s Buying What in Super Bowl 2013
Wednesday January 16th 2013Advertisers’ costly plans for Super Bowl XLVII in New Orleans are becoming clear.
CBS has more or less sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers.
The usual coterie of big sponsors is more or less on board again in 2013 — hello, Pepsi! hello Bud Light! — accompanied by opportunistic, smaller brands that want to make a big splash, such as Century 21 and GoDaddy.com, both of which are also returning to the game.
Celebrities and pseudo-celebs on the ad roster will include Dwayne “The Rock” Johnson, Psy, Kate Upton, Usher, Danica Patrick and Kaley Cuoco from “The Big Bang Theory.”
We’ll update our chart every time we get new details on a particular marketer’s plans or an announcement of a new entrant to the game’s ad roster. Changes will come frequently, so be sure to check back.
Source: Ad Age
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