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TVOntario goes digital
Tuesday December 04th 2007TVO, a trusted provider of public educational television for over 35 years, is well on its way to becoming an equally valued source of unique, multi-platform digital media content. TVO is nearly a year into an extensive technological transformation which includes a rebuild of its Toronto-based studios to a fully digital HD-ready production facility, and an ambitious introduction to a state of the art Digital Asset Management (DAM) system.
"Like all media organizations that are based on a broadcast model, TVO is greatly interested in expanding our reach and our impact through digital media," says Lisa de Wilde, Chief Executive Officer. "What sets TVO apart is that we exist to serve the public good. Our job is to use our content assets to empower people to be engaged citizens, and going digital enables us to become more relevant and responsive to today’s audiences."
Backed by special government funding, TVO’s digital rebuild reflects a significant investment in equipment, training and business process re-engineering to position the organization and its employees for success in the digital future. TVO’s new production studios, home to in-house programming such as TVOKids, the online webcast Your Voice and The Agenda with Steve Paikin, will be fully operational by early 2008. Augmented by state of the art digital field cameras and post-production facilities, "we will in short order be producing our content entirely in digital format," says de Wilde.
Along with new production facilities, a key component of TVO’s digital strategy will be its ability to archive and manage digital content. As de Wilde notes, "with Digital Asset Management capabilities, we will have the ability to open up access to content from our vast media archives – consisting of over 35 years of educational media – from both inside TVO, as well as to users outside the organization." This digital archive will greatly simplify searching, retrieving, re-versioning, translating and organizing all TVO content. "Over the next 18 months, consumers will begin to be able to build their own TVO ‘experience’ from our inventory of educational in-house content: video clips, curriculum-based kids’ web games and activities, research articles – almost anything we’ve produced can be made available," says de Wilde.
In the meantime, TVO has begun actively pursuing new business development opportunities to make its content accessible via alternative web-based distribution channels. "Transforming TVO into a multi-platform digital media organization will enable us to get our unique content to more people in more ways, while strengthening our business model," says de Wilde.
<font size=1>Source: TVO press release</font>
Headline, Technology News
TVOntario goes digital
Tuesday December 04th 2007TVO, a trusted provider of public educational television for over 35 years, is well on its way to becoming an equally valued source of unique, multi-platform digital media content. TVO is nearly a year into an extensive technological transformation which includes a rebuild of its Toronto-based studios to a fully digital HD-ready production facility, and an ambitious introduction to a state of the art Digital Asset Management (DAM) system.
"Like all media organizations that are based on a broadcast model, TVO is greatly interested in expanding our reach and our impact through digital media," says Lisa de Wilde, Chief Executive Officer. "What sets TVO apart is that we exist to serve the public good. Our job is to use our content assets to empower people to be engaged citizens, and going digital enables us to become more relevant and responsive to today’s audiences."
Backed by special government funding, TVO’s digital rebuild reflects a significant investment in equipment, training and business process re-engineering to position the organization and its employees for success in the digital future. TVO’s new production studios, home to in-house programming such as TVOKids, the online webcast Your Voice and The Agenda with Steve Paikin, will be fully operational by early 2008. Augmented by state of the art digital field cameras and post-production facilities, "we will in short order be producing our content entirely in digital format," says de Wilde.
Along with new production facilities, a key component of TVO’s digital strategy will be its ability to archive and manage digital content. As de Wilde notes, "with Digital Asset Management capabilities, we will have the ability to open up access to content from our vast media archives – consisting of over 35 years of educational media – from both inside TVO, as well as to users outside the organization." This digital archive will greatly simplify searching, retrieving, re-versioning, translating and organizing all TVO content. "Over the next 18 months, consumers will begin to be able to build their own TVO ‘experience’ from our inventory of educational in-house content: video clips, curriculum-based kids’ web games and activities, research articles – almost anything we’ve produced can be made available," says de Wilde.
In the meantime, TVO has begun actively pursuing new business development opportunities to make its content accessible via alternative web-based distribution channels. "Transforming TVO into a multi-platform digital media organization will enable us to get our unique content to more people in more ways, while strengthening our business model," says de Wilde.
<font size=1>Source: TVO press release</font>
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Headline, Technology News
TVOntario goes digital
Tuesday December 04th 2007TVO, a trusted provider of public educational television for over 35 years, is well on its way to becoming an equally valued source of unique, multi-platform digital media content. TVO is nearly a year into an extensive technological transformation which includes a rebuild of its Toronto-based studios to a fully digital HD-ready production facility, and an ambitious introduction to a state of the art Digital Asset Management (DAM) system.
"Like all media organizations that are based on a broadcast model, TVO is greatly interested in expanding our reach and our impact through digital media," says Lisa de Wilde, Chief Executive Officer. "What sets TVO apart is that we exist to serve the public good. Our job is to use our content assets to empower people to be engaged citizens, and going digital enables us to become more relevant and responsive to today’s audiences."
Backed by special government funding, TVO’s digital rebuild reflects a significant investment in equipment, training and business process re-engineering to position the organization and its employees for success in the digital future. TVO’s new production studios, home to in-house programming such as TVOKids, the online webcast Your Voice and The Agenda with Steve Paikin, will be fully operational by early 2008. Augmented by state of the art digital field cameras and post-production facilities, "we will in short order be producing our content entirely in digital format," says de Wilde.
Along with new production facilities, a key component of TVO’s digital strategy will be its ability to archive and manage digital content. As de Wilde notes, "with Digital Asset Management capabilities, we will have the ability to open up access to content from our vast media archives – consisting of over 35 years of educational media – from both inside TVO, as well as to users outside the organization." This digital archive will greatly simplify searching, retrieving, re-versioning, translating and organizing all TVO content. "Over the next 18 months, consumers will begin to be able to build their own TVO ‘experience’ from our inventory of educational in-house content: video clips, curriculum-based kids’ web games and activities, research articles – almost anything we’ve produced can be made available," says de Wilde.
In the meantime, TVO has begun actively pursuing new business development opportunities to make its content accessible via alternative web-based distribution channels. "Transforming TVO into a multi-platform digital media organization will enable us to get our unique content to more people in more ways, while strengthening our business model," says de Wilde.
<font size=1>Source: TVO press release</font>
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