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Tom Brokaw video a U.S. ‘love letter’ to Canada
Thursday February 25th 2010OTTAWA – We may hate to lose to them in hockey, but it appears we don’t mind being the subject of America’s online edification.
Since it appeared on Feb. 12, the video Tom Brokaw Explains Canada To Americans has been viewed over 215,000 times on one YouTube channel. The search term “Brokaw explains Canada” has also been logged as the No. 1 Twitter trending topic in this country.
Despite the fact that the six-minute video was aired on NBC before the Olympic opening ceremonies, it has picked up steam online, where it’s been linked to by ex-pats and citizens from both sides of the border.
The reason for the video’s popularity, said the head of the The Historica-Dominion Institute, is that the rousing images of Canada are now at the centre of American attention — a place we rarely find ourselves.
“It’s a valentine to Canada,” said Andrew Cohen, president of Toronto-based. “It was very, very flattering.”
And with tourism hurting since 9/11, the implications could be far-reaching. “That’s free advertising. That’s millions of dollars in advertising,” he said.
The NBC clip features journalist Brokaw enlightening viewers on Canada’s geographic beauty, the merits of our role in the Second World War (noting Canada participated before the U.S. did) and contemporary symbols such as the Highway of Heroes.
“If you’re in a fight, you want the Canadians on your side,” Brokaw said at one point.
The video also mentions the strength of the Canada-U.S. trading partnership with $1.2 billion transacted every day, the fact that Canada is its largest supplier of oil to the U.S., and both countries’ history of welcoming immigrants.
The online comments for the video have ranged from gushy to nostalgic, with a majority being predominantly positive.
Cohen said the “love letter” to Canada leaves out right-wing criticisms about the border or health care, as well as some important details about Canadian diplomacy and peacekeeping.
“This isn’t a political science seminar, it’s NBC, it’s mainstream America, it’s not contentious. And by-and-large, (the information) is probably true,” said Cohen.
“To be honest about Americans and Canada, is that they don’t know very much. And so what I liked about that is it frankly told them important stuff.”
Maybe that’s why “Brokaw explains Canada” is also one of the most popular search terms on Twitter in the U.S. too.
Source: Montreal Gazette
Headline, Industry News
Tom Brokaw video a U.S. ‘love letter’ to Canada
Thursday February 25th 2010OTTAWA – We may hate to lose to them in hockey, but it appears we don’t mind being the subject of America’s online edification.
Since it appeared on Feb. 12, the video Tom Brokaw Explains Canada To Americans has been viewed over 215,000 times on one YouTube channel. The search term “Brokaw explains Canada” has also been logged as the No. 1 Twitter trending topic in this country.
Despite the fact that the six-minute video was aired on NBC before the Olympic opening ceremonies, it has picked up steam online, where it’s been linked to by ex-pats and citizens from both sides of the border.
The reason for the video’s popularity, said the head of the The Historica-Dominion Institute, is that the rousing images of Canada are now at the centre of American attention — a place we rarely find ourselves.
“It’s a valentine to Canada,” said Andrew Cohen, president of Toronto-based. “It was very, very flattering.”
And with tourism hurting since 9/11, the implications could be far-reaching. “That’s free advertising. That’s millions of dollars in advertising,” he said.
The NBC clip features journalist Brokaw enlightening viewers on Canada’s geographic beauty, the merits of our role in the Second World War (noting Canada participated before the U.S. did) and contemporary symbols such as the Highway of Heroes.
“If you’re in a fight, you want the Canadians on your side,” Brokaw said at one point.
The video also mentions the strength of the Canada-U.S. trading partnership with $1.2 billion transacted every day, the fact that Canada is its largest supplier of oil to the U.S., and both countries’ history of welcoming immigrants.
The online comments for the video have ranged from gushy to nostalgic, with a majority being predominantly positive.
Cohen said the “love letter” to Canada leaves out right-wing criticisms about the border or health care, as well as some important details about Canadian diplomacy and peacekeeping.
“This isn’t a political science seminar, it’s NBC, it’s mainstream America, it’s not contentious. And by-and-large, (the information) is probably true,” said Cohen.
“To be honest about Americans and Canada, is that they don’t know very much. And so what I liked about that is it frankly told them important stuff.”
Maybe that’s why “Brokaw explains Canada” is also one of the most popular search terms on Twitter in the U.S. too.
Source: Montreal Gazette
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Headline, Industry News
Tom Brokaw video a U.S. ‘love letter’ to Canada
Thursday February 25th 2010OTTAWA – We may hate to lose to them in hockey, but it appears we don’t mind being the subject of America’s online edification.
Since it appeared on Feb. 12, the video Tom Brokaw Explains Canada To Americans has been viewed over 215,000 times on one YouTube channel. The search term “Brokaw explains Canada” has also been logged as the No. 1 Twitter trending topic in this country.
Despite the fact that the six-minute video was aired on NBC before the Olympic opening ceremonies, it has picked up steam online, where it’s been linked to by ex-pats and citizens from both sides of the border.
The reason for the video’s popularity, said the head of the The Historica-Dominion Institute, is that the rousing images of Canada are now at the centre of American attention — a place we rarely find ourselves.
“It’s a valentine to Canada,” said Andrew Cohen, president of Toronto-based. “It was very, very flattering.”
And with tourism hurting since 9/11, the implications could be far-reaching. “That’s free advertising. That’s millions of dollars in advertising,” he said.
The NBC clip features journalist Brokaw enlightening viewers on Canada’s geographic beauty, the merits of our role in the Second World War (noting Canada participated before the U.S. did) and contemporary symbols such as the Highway of Heroes.
“If you’re in a fight, you want the Canadians on your side,” Brokaw said at one point.
The video also mentions the strength of the Canada-U.S. trading partnership with $1.2 billion transacted every day, the fact that Canada is its largest supplier of oil to the U.S., and both countries’ history of welcoming immigrants.
The online comments for the video have ranged from gushy to nostalgic, with a majority being predominantly positive.
Cohen said the “love letter” to Canada leaves out right-wing criticisms about the border or health care, as well as some important details about Canadian diplomacy and peacekeeping.
“This isn’t a political science seminar, it’s NBC, it’s mainstream America, it’s not contentious. And by-and-large, (the information) is probably true,” said Cohen.
“To be honest about Americans and Canada, is that they don’t know very much. And so what I liked about that is it frankly told them important stuff.”
Maybe that’s why “Brokaw explains Canada” is also one of the most popular search terms on Twitter in the U.S. too.
Source: Montreal Gazette
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