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Headline, Industry News
Toronto/Ontario on Location in L.A. tradeshow
Thursday March 08th 2012Following the best year ever, the Toronto and Ontario Film Commissions pressed their advantage in Hollywood by organizing the inaugural Toronto/Ontario On Location in L.A. tradeshow. Forty Ontario-based companies and organizations servicing the film, TV, animation and visual effects industry including film consortium FilmOntario and the Computer Animation Studios of Ontario (CASO) joined the hosts on Wednesday, February 22.
Eighty individuals from Toronto, Ottawa and St. Catharines met with 120 Los Angeles-based executives in prescheduled one-on-one meetings and mini presentations. Over drinks and during a tradeshow setting, the Toronto/Ontario contingent was able to meet with L.A.-based execs who have worked in Toronto and Ontario before as well as those who have not. The message: we have the experience, talent, creativity and resources to make great entertainment.
Both suppliers and buyers were pleased with the day. One senior producer said, “This was the most effective use of my time that any jurisdiction has offered.” New connections were made, old ones renewed and the doors were opened for more business to flow our way.
Peter Finestone
City of Toronto, Film Commissioner
It was definitely a success – feedback from Ontario participants and from LA was strongly positive. The quality of folks attending was very high; existing relationships were expanded and new relationships were forged.
The event space was alive all day – monitors and show signage everywhere, displaying Ontario expertise; one-on-one meetings throughout the day; more formal presentations highlighting competitive advantages across the spectrum; fantastic reception, filled with LA execs ready to do business.
While it is true that time is required for a more fulsome measurement of success, the fact that all participants said that they would do so again is a powerful indicator.
Sarah Ker-Hornell
Executive Director & CEO
FilmOntario
Headline, Industry News
Toronto/Ontario on Location in L.A. tradeshow
Thursday March 08th 2012Following the best year ever, the Toronto and Ontario Film Commissions pressed their advantage in Hollywood by organizing the inaugural Toronto/Ontario On Location in L.A. tradeshow. Forty Ontario-based companies and organizations servicing the film, TV, animation and visual effects industry including film consortium FilmOntario and the Computer Animation Studios of Ontario (CASO) joined the hosts on Wednesday, February 22.
Eighty individuals from Toronto, Ottawa and St. Catharines met with 120 Los Angeles-based executives in prescheduled one-on-one meetings and mini presentations. Over drinks and during a tradeshow setting, the Toronto/Ontario contingent was able to meet with L.A.-based execs who have worked in Toronto and Ontario before as well as those who have not. The message: we have the experience, talent, creativity and resources to make great entertainment.
Both suppliers and buyers were pleased with the day. One senior producer said, “This was the most effective use of my time that any jurisdiction has offered.” New connections were made, old ones renewed and the doors were opened for more business to flow our way.
Peter Finestone
City of Toronto, Film Commissioner
It was definitely a success – feedback from Ontario participants and from LA was strongly positive. The quality of folks attending was very high; existing relationships were expanded and new relationships were forged.
The event space was alive all day – monitors and show signage everywhere, displaying Ontario expertise; one-on-one meetings throughout the day; more formal presentations highlighting competitive advantages across the spectrum; fantastic reception, filled with LA execs ready to do business.
While it is true that time is required for a more fulsome measurement of success, the fact that all participants said that they would do so again is a powerful indicator.
Sarah Ker-Hornell
Executive Director & CEO
FilmOntario
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Headline, Industry News
Toronto/Ontario on Location in L.A. tradeshow
Thursday March 08th 2012Following the best year ever, the Toronto and Ontario Film Commissions pressed their advantage in Hollywood by organizing the inaugural Toronto/Ontario On Location in L.A. tradeshow. Forty Ontario-based companies and organizations servicing the film, TV, animation and visual effects industry including film consortium FilmOntario and the Computer Animation Studios of Ontario (CASO) joined the hosts on Wednesday, February 22.
Eighty individuals from Toronto, Ottawa and St. Catharines met with 120 Los Angeles-based executives in prescheduled one-on-one meetings and mini presentations. Over drinks and during a tradeshow setting, the Toronto/Ontario contingent was able to meet with L.A.-based execs who have worked in Toronto and Ontario before as well as those who have not. The message: we have the experience, talent, creativity and resources to make great entertainment.
Both suppliers and buyers were pleased with the day. One senior producer said, “This was the most effective use of my time that any jurisdiction has offered.” New connections were made, old ones renewed and the doors were opened for more business to flow our way.
Peter Finestone
City of Toronto, Film Commissioner
It was definitely a success – feedback from Ontario participants and from LA was strongly positive. The quality of folks attending was very high; existing relationships were expanded and new relationships were forged.
The event space was alive all day – monitors and show signage everywhere, displaying Ontario expertise; one-on-one meetings throughout the day; more formal presentations highlighting competitive advantages across the spectrum; fantastic reception, filled with LA execs ready to do business.
While it is true that time is required for a more fulsome measurement of success, the fact that all participants said that they would do so again is a powerful indicator.
Sarah Ker-Hornell
Executive Director & CEO
FilmOntario
Leave a Reply
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